Adsense Of The Future

Peter Forret with some interesting ideas for the future of Google AdSense:

Adsense for newspapers: Google reserves X cm in each edition of a newspaper, that it can fill with whatever ad seems the most appropriate. Contextual: based on content of the page, demographics of the newspaper audience, date/time of publication

Adsense for Wifi: they’re gonna cover the world with free Wifi, you connect through their secure wireless proxy, but now they also know exactly where you are (in a 500m radius) – the wet dream of localised marketing. This could be Adsense for Content on speed. Contextual: content of visited page, user demographics (language), user location

Adsense for phone/GSM: imagine Google buying a competitor of Skype and offering you full phone service for free – even international – provided you listen to a short ad just before your conversation. Contextual: demographics of caller and receiver, time of day. God forbid they base it on the content of the conversations you’ve had before?

Adsense for road traffic: the LED screens on top of cabs, the back and sides of trucks, trams, buses, all connected through Google’s free Wifi and adapting their displayed ads on-the-fly. Contextual: location of display, time of day, type of support.

Adsense for sport: the shirts of football players and cycling athletes, a logo overlay on the center circle of the basketball field, or even replacing the ad panels around the field (so the same ad space is sold twice: once for the people attending, and once for the TV audience – no science fiction). Contextual: type of support (shirt, bath cap, speedo, …), location/type of event, time of day.