27 April 2006
Pricing a Project
Posted by Mikhail Esteves under: General .
Pricing a Project
Today we are going to break an unwritten rule for agencies, we are going to reveal an important page from our playbook on how we price a project. What is somewhat ironic is that we think it’s a pretty bad rule, that one of the last things we think anyone should hide from a potential client is how your pricing works.
It often seems in the design agency business that the status quo to pricing a project is the old car salesman approach, where no two cars sell for the exact same price and to negotiate the price you must pass scraps of paper back and forth until you reach an agreement.
I believe these days are gone. In the Information Age the consumer is in control, with the ability to discover exactly how much a thing costs, honesty and transparency must be at the heart of how you price a project.