23 May 2006

Email: an author’s guide

Posted by Mikhail Esteves under: General .

Popular as it is, the web is not the most-used Internet application by transaction volume. Email is. It’s also the most misused. Since it’s such an important and often overlooked component of our online lives, I’m going to step away from preaching about the web for a moment and focus on simple steps to make your email discussions more effective.

If you grew up like I did, you were taught how to write a letter. You learned how to write business and casual headings and salutations, state your purpose, make a request, set expectations for a response, and wrap it up with a Very Truly Yours.

But an email is not a letter, and you’re not typing at a Selectric II typewriter. You may look at the days of formal graces in written communication with some sadness, but rest assured that they are as dead as Dillinger. If your purpose is to solicit information or action from another person via email, you must make that clear to them at the earliest possible point in the message.

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