16 September 2006
Who are the Hacker Bloggers?
Posted by Mikhail Esteves under: General .
If you look at the font of all wisdom – no, I don’t mean Wikipedia, but Amazon – you will find stacks of books with titles like The Corporate Blogging Book, Blogging for Business, Blog Marketing and the rest. Whatever the title, the basic message is the same: if you’re in business, you’ve got to be blogging. Because if you aren’t, you’re not “having the conversation” with your customers, which means, in turn, that you’re not getting your message out or valuable comments back.
In many ways, an open source project is just like a business. There is a product – admittedly one with a price tag of zero – serving customers; ideally, the managers, aka project leaders, would like more people to use that “product”. So doesn’t this imply that those in the open source “business” should be blogging away just like their commercial brothers and sisters? Indeed, given that free software is famously about community, isn’t there a strong argument that the “CEOs” of the open source world should be blogging away rather more than those merely motivated by money?