4 November 2006
5 Effects Of A Website On A Service Business Brand
Posted by Mikhail Esteves under: General .
It is now almost unheard of to find a consulting, technology, or professional service business that does not have a web presence. But if you build it, will people come? And will they hand over their (proverbial) twenty dollars?
It is all too common to hear service business leaders lament, “We’ve spent all this time and money on a website and we have no idea if it is helping us generate clients or not.” Essentially, they are wondering whether or not people are coming because they built a website, and whether it is affecting their revenue stream.
Over the last few years, we have identified five major effects that a website has on service business branding and service business marketing. By evaluating how your web presence stacks up, you can draw conclusions about how your website affects your ability to attract and retain clients.
